What is the brand?
Brand is "quality brand".
The brand is a sign of the product.
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And quality, the two are indispensable.
What does the brand mean?
An advertising note is: brand is power. What power? Winning market
Quantity, the power to satisfy the consumer, the power to boost the growth of the enterprise.
Why do we produce a product, we must give it a name? Because we need to implement a number of similar products
In order to distinguish between good and bad level of isolation. Label on the label of the producer's information, equivalent to clearly define the responsibility of the enterprise,
Of course, also have the purpose of highlighting the enterprise honor.
Therefore, the more famous brand products, quality and service the more secure, because the producer (that is, the brand owner) is not to take off
Have a joke on his own brand.
Therefore, the significance of the brand, should be from three perspectives, that is, the consumer perspective, the perspective of the producer, the product angle.
Consumer perspective:
Brand means the purchase of reasons. Because it is a brand product (accurate to say it should be specifically referring to brand-name products), so, consumption
Reason to buy with confidence,
And do not have to worry about product quality and after-sales service.
Of course
You need to pay is more than the purchase of non
Higher price of brand products.
Have once bought shampoo,
A shopping guide came to me to recommend a kind of never seen the brand,
I say I don't buy,
Because of me
Never heard of the brand. A never heard of the brand, how can you guarantee that its quality and service is worthy of trust?
Brand means to rest assured:
Because it is the brand, so there is a guarantee. You don't have to worry about being cheated,
Not have to worry about interest
Be infringed,
Because in the process of brand development,
Consumers and even market regulators have to check the level of you,
Not to suffer
The products are welcomed by the fee. Brand growth process, is the process of mighty wave crashing on a sandy shore.
Brand means proud: drink Moutai and Erguotou feel completely different, not only taste different, more
Is different from the psychological feeling.
The feeling of driving a Mercedes Benz BMW is not the same as Poussin,
This is the result of brand soft value.
Famous brand
Means the value and dignity; brand and non brand, a gentleman, a beggar.
Enterprise angle:
Brand means responsibility:
Because it is a brand enterprise,
So the enterprise can not take the brand joke,
Don't mess up,
Not short-sighted,
More can not deceive consumers,
All the behavior of the enterprise must be consistent with the brand image.
From this point on,
Carrefour in China
To deceive the consumer behavior, is a kind of ignorance, is also a kind of self injurious behavior.
Brand means advantage:
Because it is brand,
So it is more advantageous to compete with competitors,
More easily for the consumer
Acceptance. This is the reason for all companies want to build their own brand name brand.
Brand means Changqing: compared with non brand name products, brand-name products has more strong market penetration and more stubborn
Strong vitality.
Brand with strong cultural color,
There may even be a way of life in a fashion.
This is a name
Brand longevity gene, which is why "Coca-Cola die hard".
Product angle:
Brand means worthy of trust:
Because the brand is equal to responsibility,
So brand invisible to the consumer to make a commitment to quality,
Consumers can rest assured to buy,
No need to be suspicious circumspect.
So,
You can always see the product brand area of the product than the non
Brand area products sell better.
Brand means quality and reliability:
Label brand name,
Is equal to tell consumers the quality and reliability,
Consumers only need to look for
Label and brand can, no need to worry about the quality of products and services, this is called "taolibuyan xiazichengqi". Because the brand has
Tell you everything.
Of course, all this is based on the results of a sound market supervision, if the market is not in place, the brand is likely to
Bianwei,
Even crazy, such as Carrefour to consumers to implement price fraud. Disorderly market regulation, and may lead to
Counterfeit and inferior,
A blow to the formation of brand enterprises,
And further undermine the market order,
Cause the national economy to run at low level.